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COUNT DOWN with us April 27 - May 1, 2025

Morning Pride

Since 1924, Morning Pride has been manufacturing the finest turnout gear in the industry. Founded and still located in Dayton OH, Morning Pride has come to be known as the American pioneer of advanced turnout gear design. Known for industry leading innovation and supreme custom craftsmanship, the Morning Pride brand is synonymous with rock solid protection for firefighters. Serving the Fire Service, USAR, EMS, military, and industrial markets, Morning Pride’s diverse offerings have first responder’s needs covered. From renowned Morning Pride turnout gear and helmets to an assortment of hoods, gloves and boots, our high-performing gear has been trusted by the fire service for a century. Forward engineered with firefighter stress in mind, Morning Pride gear is designed to reduce fatigue throughout the garment. The iconic TAILS system combined with our Kinetic Cut and Forward Flex designs give the firefighter the ability to focus on fighting the fire, not their gear. Whether you’re responding a structure fire, vehicle extrication, EMS call, or a search and rescue mission, you can be certain that every step of the way, Morning Pride stands behind its products and stands by you.

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